Song Ke, a renowned music producer, acknowledges these problems but also believes that music talent shows are pushing the industry in a new direction.

著名音乐制作人宋柯也承认的确存在这些问题，但他依然相信音乐选秀节目正将整个乐坛推向一个新方向。

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"The drop in the popularity of folk songs is because the business mode of the music industry is outdated, not because of the music itself," folk singer song Ke once said.

民谣歌手宋柯曾说过：“民谣音乐的降温只是这种音乐的商业模式过时了，并不是民谣这种音乐本身过时。”

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Song Ke, the boss, says that he has already placed his clients in a television commercial to be filmed next month for Pepsi Cola, one of China's largest advertisers.

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Many people only know one Bhangra song: Panjabi MC's "Mundian to Back Ke" ("Beware of the Boys"), which was already a huge international hit in 2003 when Jay-Z rhymed over a remix.

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